Commitment to Customers
AdCare, through its tradition of total customer service, will deliver high quality, financially responsible and innovative health services that are comforting and empowering to patients/residents and their families, optimizing health status and building community support and loyalty.

Commitment to Employees
AdCare will challenge and inspire the best people, recognizing their contribution to our organization, our shareholders, our clients and our customers. Teamwork and enthusiasm will underscore our efforts. Relationships will be open and supportive. We will train, lead and enable our staff to deliver superior quality. We will empower them to be professional, skilled and compassionate leaders in the creation, delivery, management and evolution of innovative business practices and consumer lifestyles.

Commitment to Growth
AdCare will experience consistent growth by being a strong forward-looking, efficient organization providing excellence in leadership, health services consulting and senior lifestyle management. We will do so either independently or through strategic alliances with other organizations.

Commitment to Integrity
AdCare will promote and maintain values of integrity, dignity and sanctity of life. Integrity is the cornerstone of our organization and our management team will exhibit the highest standards of executive conduct in service delivery and business practices.